Hill's Pet Nutrition x Octomatica

We value their style—reserved yet effective. Nowadays, we’re often asked to create a product “like the one you've made for Hill's” This is the highest praise for our collaboration.

#SFA

Online data

about the situation on the shelves: availability, display, prices, promotions

unproductive expenses on field personnel

promotional effectiveness

Monitoring the availability of goods on the shelf, compliance with display standards, price tracking, promotion management

Managing "in-clinic" activities

Maintaining a point of sale passport - sales potential assessment

Taking orders, synchronization with 1C distributors

Field audits and mentoring

iOS/Android application + administrator web account

Route planning and control, anti-fraud

Deployment and maintenance of servers

Data consolidation and preservation

Visual dashboards

development speed

DWH costs

hours/week - Hill's analysts have less routine

Outsourcing of data administration

#DWH

7 000

breeders connected

Breeder's web portal and administrator's office

#Loyalty

Breeders see the current discount level

Breeders' incentive program

The system suggests what is needed to increase the discount

10%

channel sales growth

23К

reports on complementary feeding posted

The breeder can request and report on the free supplementary food product

game challenges played out

Hints and explanations for each question

#HillsIQ

Product Digital Training

Opportunity to explore Hill's products in a fun way

Statistics by product, role, place of work and length of service of the participant

Competition in product knowledge with other participants

Game mechanics with the ability to receive badges for achievements

the game is cloned in other countries

consultants passed the test on Hill's feed

Mobile-friendly web application for employees and partners

Chatbot in Telegram and WhatsApp

#Valeria

Statistics on topics, profiles and response rate

used in the current version

AI-powered chatbot for partner support

The bot profiles users: role, experience, location

200К

questions answered

The system automatically answers frequently asked questions about feed assignments, dates and event registration

10К

profiles registered

Complex questions are forwarded to the expert on duty and then added to the knowledge base

New! Since 2024, we use AI to make communication as fast and effective as possible

Добреля Игорь

Sales grew at double-digit rates, and the channel's share within the business increased from 1% to 12% in five years. Digital recommendations fueled explosive sales growth in other channels, allowing shoppers to choose convenient points of purchase - from stores ...

Loyalty, Expert on pet business in Russia

Sergey Fokin

The implementation of the system allowed us to improve promotional effectiveness by up to 30%, promptly adjust promotions and evaluate distribution and display online. Octomatica consolidated our reports and accelerated decision-making several times ...

SFA, Head of Sales Development

Alexander Torba

Seven thousand vets joined the platform, we grew product recommendations, and eliminated program fraud. The platform allowed us to profile users and their pets, automate orders and delivery, and better understand the interests of our partners ...

PlanetaHills, KBN, Head of Veterinary Department, Hill's Pet Nutrition

Vitaly Andreev

The reach was more than 10,000 people - company employees, distributors, veterinary specialists and consultants. The Hill'sIQ game provided an opportunity to remember the variety of feeds and their nutritional characteristics in an entertaining way. The main result was an increase in the level of ...

Hill'sIQ, KBN, Associate Professor, Deputy Head of the Veterinary Channel Hill's Pet Nutrition

Since 2017, Octomatica has been helping

to conquer digital transformation challenges with confidence. Specializing in the digitalization of field personnel workflows, we tackle complex projects head-on, delivering turnkey solutions that drive efficiency and innovation.

more than 50 leading companies

Evgeny Dokuchaev

Currently actively involved in the development of Octomatica, including entering new markets and improving the company's products based on artificial intelligence capabilities

Founder of Automatica Field1

He worked at Coca-Cola and then managed projects in EMEA and Central Asia at an international consulting company.

In 2017 he founded Octomatica — IT SaaS for field team management. The company provides mobile solutions focused on time tracking, registration and verification of results, product training, and team communication.

Octomatica regularly undergoes strict IT audits by major clients: Heineken, Unilever, Kimberly-Clark.

Python, Rust, Django, Flutter, JS, MySQL, Ubuntu, Git, Rollbar, Prometheus, Redis, Docker, OpenAI, Anthropic, MTSCloud, Vultr, Android, iOS, Firebase, 1с, Bitrix24

IT security

Technological stack

We follow best practices in programming and project operations.

Octomatica is a registered personal data operator, No. 77-19-015389.

Our server infrastructure is certified according to ISO 27001.

Alexander Malakhov

Head of the FMCG Sales Directors Club

One of the leading providers of AI solutions, chatbots, and mobile applications for sales departments in FMCG.

Evgeny Dokuchaev and his team are reliable and punctual, always true to their word. Interacting with Evgeny is energizing and inspires fresh ideas.

Alexander Malakhov

Head of the FMCG Sales Directors Club

One of the leading providers of AI solutions, chatbots, and mobile applications for sales departments in FMCG.

Evgeny Dokuchaev and his team are reliable and punctual, always true to their word. Interacting with Evgeny is energizing and inspires fresh ideas.

#Clients